Privacy Policy

Last updated November 12, 2026.

This page explains what information we collect on truckersnottargets.com, how we use it, and how you can reach us. This site is operated by Frankie Wilmot (sole proprietor), doing business as Truckers Not Targets, in Billings, Montana.

What we collect

Information you give us:

Name, email address, and any phone number or mailing address you provide (for example, so we can email you about your reservation, launch, or a refund, and later mail the member patch).
Messages you send us, including refund requests.
Payment details are handled by Stripe. We do not see or store your full card number. We may see limited billing details Stripe shares with us, such as the card brand, the last four digits, and whether the payment succeeded.

Information collected automatically when you use the site:

Basic device and log information, such as browser type, pages viewed, and approximate location from IP address.
Cookies or similar tools needed to run the site and, if and when advertising is approved, to measure ads.

Advertising tools (Meta Pixel and Conversions API)

We run Facebook and Instagram ads and use the Meta Pixel on this site. Those tools can tell Meta that someone visited a page, started checkout, or completed a $49 reservation, so we can measure our ads and try not to show them to people who already reserved. Meta may combine that information with other data it has about you, under Meta’s own policies.

These tools will not be installed until the market test is approved. This section is here so you know what we plan to use.

How we use information

To take, confirm, and fulfill your reservation, including launch emails and mailing the patch after launch.
To process payments and refunds.
To answer questions and provide customer support.
To operate, secure, and improve the website.
To measure and, if approved, run advertising.
To keep records we need for tax, accounting, and the law.

We do not sell your personal information.

Who we share it with

We share information only as needed to run this product:

Stripe, to process payments and refunds.
Our website host and email provider, to serve the site and send you email.
Meta, through the Meta Pixel, as described above.
Professional advisors such as an attorney, accountant, or bookkeeper, when they need it to do their work.
The government or a court, if the law requires it.

If the business is ever sold or reorganized, information may be transferred as part of that change, still under this policy or a replacement policy we will post here.

How long we keep it

We keep reservation, payment, and refund records for as long as needed to honor your reservation and refunds, and for tax and legal recordkeeping. We keep support emails for as long as needed to finish your request. You can ask us to delete information we no longer need to keep.

Your choices

Email us to ask what information we have, to correct it, or to ask us to delete it, subject to records we must keep.
Ask for a refund of your $49 any time before launch, as described in our Refund Policy.
Unsubscribe from marketing emails using the link in the email, or by writing us. We may still email you about your reservation, a launch-date change, or a refund.
You can control many cookies in your browser settings. Blocking some cookies may affect how the site works.
If you are in a state with extra privacy rights, email us and we will honor any rights that apply to you.

Children

This site and this product are for adults, including working truck drivers. They are not directed at children under 13, and we do not knowingly collect personal information from children under 13.

Security

We use reasonable measures to protect the information we hold. No website is completely secure. Payment card data is handled by Stripe, not stored on this site.

Changes

If we change this policy, we will post the updated version on this page and change the “Last updated” date. If a change is material, we will also try to email people who have reserved.

How to reach us

Email hello@truckersnottargets.com.

Operated by Frankie Wilmot (sole proprietor), doing business as Truckers Not Targets, Billings, Montana.